## MASSIVE CAMPAIGN LAUNCHED WITH SRI LANKA'S FIRST CHILD PROTECTION AMBASSADORS

#NOguti / #NOhit is a multi-pronged campaign launched to end violence against children in Sri Lanka in 2022. The event also saw the appointment of influential persons including actors and singers as Child Protection Goodwill Ambassadors, a first in Sri Lanka. A special song for the campaign was released drawing people's attention to the plight of victims of child abuse.

Sri Lanka is the only South Asian country that is committed to Sustainable Development Goal (SDG) 16.2, to end violence against children, yet it is considered as one of the least safe countries for children with child abuse including sexual abuse increasing as a major crime in the island. The main focus of #NOguti is to abolish corporal punishment unequivocally in all settings via legal and legislative reforms, teacher training, and public awareness.

The innovative #NOGuti campaign has become very popular amongst the youth and younger citizens and has drawn tremendous support making a meaningful impact towards achieving full prohibition of corporal punishment. If you wish to contribute towards the training programs or public events Donate here.

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Appointment of Sri Lanka's first Child Protection Ambassadors who have influenced the dialogue on recognizing the child as a rights holder and their right to live free of all forms of abuse.

Hitha Uhulanne Na / My Heart Breaks – the official campaign music video featuring singers Umara Sinawansa, Adithya Weliwatta and Harith Wijeratne. The song describes the unbearable heartache of parents when children are subjected to various forms of harm and abuse.

As the sunsets in the city of Colombo, supporters gathered to raise hopes joining a public walk to raise awareness towards the dawn of an era without violence against the true beneficiaries of the future, our children.